What's in a Name? The Corporate Branding of America's Schools

Author(s): Molnar, Alex
Institution: Arizona State University

 

 

Source: Education Policy Studies Laboratory

The Fifth Annual Report on Trends in Schoolhouse Commercialism, Year 2001-2002, finds numerous examples of the sale of naming rights to school property and events.
AttachmentSize
Report549.57 KB
Appendices194.32 KB
Executive Summary88.36 KB
Press Release129.42 KB
Topic(s): Commercialism in Schools (also see Privatization); Privatization